Beauty Industry

Lush Cosmetics Enlists Amity Murray as Brand’s First Skincare Ambassador

The partnership with NYC-based esthetician bridges gentle skincare practices with Lush's fresh, handmade philosophy to champion overall skin health.

Lush Cosmetics announces a landmark partnership with New York City-based esthetician Amity Murray, who will serve as Lush Skincare Ambassador.

This alliance marks a pivotal moment for Lush, deepening the brand’s commitment to skin health education through hands-on, expert-led guidance with the esthetician, also known as “Magic Hands”. 

Amity Murray, Lush’s Skincare Ambassador, commented:

“Skincare should feel like a ritual, not a chore – and that starts with the products you’re using on your face and body. Lush’s fresh, handmade philosophy is something I’ve believed in long before this partnership – it’s rare to find a brand that takes skin health this seriously.. I’m so excited to bring that knowledge of holistic, nourishing skincare that I use with my own clients to a wider audience.”

Together, Lush and Murray share a gentle approach to skincare, prioritizing products and routines that nourish the skin barrier with fresh ingredients and minimal synthetic preservatives.

While this partnership will spotlight Lush’s entire skincare range, a central focus will be placed on Lush’s recently launched Cleansing Balms. 

Celebrated for their oil-rich, barrier-respecting formulas, these balms melt away the day’s impurities without stripping away the essential moisture and beneficial microbes the skin needs to thrive.

As Lush Skincare Ambassador, Murray will also lend her professional expertise to the brand’s communications and education around skin health, from content and consumer touchpoints to in-person experiences. 

Her esthetician-backed perspective adds a layer of credibility to Lush’s existing philosophy, helping translate the brand’s product knowledge into practical, everyday guidance for customers building their own routines.

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